I love these Canadian Tourism web spots as I think they are great way to telling a story without trying to hard...this one is my fav using the story of the Beaver aircraft to showcase the rugged Canadain landscape in a 3 min clip. Great concept taking people places in interesting ways is a great way to help sell a country ...a lot less money than a high concept ad too although they did over 300 of these things.
Simple works.
Simple works.
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